Powered by C.O.R.E.: Commitment • Operations • Relationships • Expertise
DealerLink™ streamlines supplier and dealer onboarding with transparent communication and brand care—connecting your products to thousands of qualified dealers.
Access to reporting to identify opportunities, inform promotions, and optimize inventory—turning insights into action.
Dedicated storefront development, compliance management, IP protection, and targeted advertising—designed to enhance brand presence and streamline growth on Amazon.
MAP enforcement, centralized returns, and reliable fulfillment—protecting margins while sustaining dealer trust and brand standards.
Structured coop funds, freight incentives, growthbased rebates, and tiered collaboration—designed to maximize ROI and accelerate distribution.
AdWorks™ Marketing Suite powers multichannel campaigns, dealer promotions, and premium placements that amplify visibility and conversion.
How We Support Suppliers
Our approach is built on C.O.R.E.—Commitment, Operations, Relationships, and Expertise—
ensuring every supplier partnership is grounded in operational clarity, trust, and scalable growth.
Our Dealer Success Team provides proactive communication and rapid issue resolution
to strengthen your brand with each Dealer.
AdWorks™ and Kroll Advantage™ deliver integrated, multi‑channel
marketing campaigns and premium content to amplify your brand’s visibility and engagement.
Actionable insights from our integrated platforms guide inventory management,
promotional strategies, compliance, and ongoing performance improvements.
Manufacturers and brands serving tactical, law enforcement, public safety, shooting sports, and related industries—both in the United States and internationally
Yes! Kroll welcomes qualified suppliers globally and provides support for compliance, logistics, and export requirements.
Contact our Brand Development Team to discuss onboarding. You’ll be asked to complete a Vendor Agreement Form, provide product data, and submit required documentation. Once approved, you’ll receive a vendor ID and onboarding instructions.
Typical requirements include:
Vendor Agreement Form
Product data template
Pricing and MAP policy details
Certificates of insurance
Marketing materials and digital assets
Compliance documentation (e.g., SDS, HTS codes for international sales)
Yes, provided you specify any restrictions. Kroll can support international sales, subject to compliance and documentation requirements.
Yes, drop shipping is available for qualifying suppliers and products. Details are discussed during onboarding.
Standard terms are Net 30 or Net 60, but may vary by agreement.
Kroll enforces MAP policies to protect supplier and dealer margins. Suppliers must provide MAP details during onboarding, and Kroll communicates policy changes to dealers as needed.
Suppliers can participate in co-op marketing programs, dealer promotions, and multi-channel campaigns through Kroll AdWorks™ and Kroll Advantage™. Kroll coordinates creative assets, campaign launches, and performance tracking.
Returns are processed according to Kroll’s RMA policy. Suppliers may be responsible for return shipping and handling fees for defective products. Warranty terms should be provided during onboarding.
Submit updates using Kroll’s price file template or approved alternative. Notify your Brand Management Specialist of any policy or pricing changes at least 30 days in advance. New product launches require coordination with purchasing, marketing, and sales teams.
Kroll offers hands-on support for new product launches, including onboarding, marketing strategy, dealer education, and inventory guidance. The Dealer Success Team ensures your products reach the right dealers and are positioned for growth.
Supplier sales reports are sent Quarterly, detailing dealer activity, order volume, and performance metrics. Reports are customized based on account size and participation in Kroll AdWorks™.
Your assigned Brand Management Specialist is your primary contact for onboarding, operational questions, and ongoing support. Contact information is provided during onboarding and in your vendor portal.
